About Me
For years I believed I was stupid. Teachers lost me, books lost me, so I decided the problem was me. Then people who could explain hard things simply showed up, and I understood everything. The problem was never my intelligence. It was how information reached me. So I stopped waiting for the right teacher and started finding my own - books, mentors, experiments, now AI. I taught myself to learn anything. It's the most useful thing I own.
I built a software career from zero. No degree, no bootcamp - pet projects and stubbornness. It took me from Ukraine to Krakow, Berlin, Zurich. I competed at national level in downhill cycling. I picked up a camera and turned it into a way into companies. None of it was given. All of it was learned.
My method is the same on everything: decide what I actually want, find the gap, fill it with knowledge, move. When something stops fitting my life, I leave it. I've left cities, relationships, and versions of myself built on other people instead of on me. What you build on someone else falls when they do. What you build on what you know stays.
I think in systems, from the code. I read people fast, from a harder school. I don't believe there's a real border between physics and art - if you can solve the equation, you can draw the thing. The border is a belief, not a fact.
Now I build brand and marketing systems for founders and businesses that move fast - inside an invention studio in Switzerland, and for my own clients. Positioning, customer language, funnels, the full presence that makes the right people choose you. I work with builders: curious, self-taught, decisive, allergic to average.
I'm sharp because vague help is useless. I'm transparent because I say what I see.






