I work where software development meets marketing. I think in systems and I have strong pattern recognition: I see how the parts of a business connect and where they break. I build brand and marketing systems for businesses that move fast: positioning, customer language, websites, funnels and automations, the full presence that makes the right people choose you.

I'm self-taught. No degree, no bootcamp: pet projects and stubbornness built my software career, and it took me from Ukraine to Krakow, Berlin and Zurich. Along the way I competed in downhill cycling at national level and turned a camera into a way into companies. I learned how to learn anything, and that's the most useful thing I own.

Right now I'm at Creaholic, the Swiss invention studio in Biel founded by Elmar Mock, co-inventor of the Swatch. I came in and told them what was wrong with their digital presence, what I could fix, and in what timeline. They saw the value, gave me a chance to prove it, and now trust me to build a better presence for them: the automations and the full marketing system. It uses everything I know, code and marketing together.

Alongside Creaholic, I guide other businesses with a clear, actionable plan to strengthen how they show up online. My method is the same every time: decide what you actually want, find the gap, fill it with knowledge, move. I work with builders: curious, self-taught, decisive, allergic to average.

I'm sharp because vague help is useless. I'm transparent because I say what I see.

This site is my working notebook: AI experiments, productivity systems, marketing lessons and what I learn building a business in Switzerland as an expat.