Oct 29, 2026BOOK CLUBEN onlyThe Book That Taught Me to See the Whole GardenOn "Thinking in Systems" by Donella Meadows, and why I think it's the most important skill of the AI era.8 min read
Jul 23, 2026PHILOSOPHYEN onlyIt's Not B2B. It's Not B2C. It's H2H — and Most Businesses Forgot.Why every decision is still human — and what businesses lose when they treat it like it isn't.7 min read
Jun 10, 2026BOOK CLUBEN onlyYou Are Not the Hero of Your Brand's Story. Your Customer Is.What StoryBrand 2.0 actually teaches — and why I can't read websites normally anymore.5 min read
Jun 10, 2026PSYCHOLOGYEN onlyCorporate Language Doesn't Make You Look Professional. It Makes You Look Closed.Why most businesses sound like institutions instead of humans — and the self-test that shows you where.5 min read
May 21, 2026BRAND STORYEN + FR + DEBOXRAW Made $8 Million in Two Years by Not Selling ClothesBreaking down what they were actually selling — and how to apply it to your business.24 min read
