Jul 23, 2026
•PHILOSOPHY
•7 MIN READ
It's Not B2B. It's Not B2C. It's H2H — and Most Businesses Forgot.
Why every decision is still human — and what businesses lose when they treat it like it isn't.
I write about thinking clearly, building systems, marketing and reinventing yourself.
What I'm up to
Last updated: Aug 23, 2026
Reading: Thinking In Systems: A Primer - Donella Meadows.[ >>> SEE ALL BOOKS ]
Listening: Listening to 'Effective Executive' by Peter Drucker
Life: I started working at Creaholic, the company founded by Swatch co-inventor Elmar Mock.
Currently, I'm rebuilding the website, planning sales funnels, and building a complete digital system to serve Creaholic's needs in the digital world.
[ NEWSLETTER ]
Subscribe
to Notes
I share notes from real experience: what I learn, what I test, book notes, marketing insights, and materials that are truly useful. I try to educate myself, find blind spots, and feed my curiosity.
Articles
Jun 10, 2026
•BOOK CLUB
•5 MIN READ
You Are Not the Hero of Your Brand's Story. Your Customer Is.
What StoryBrand 2.0 actually teaches — and why I can't read websites normally anymore.
Jun 10, 2026
•PSYCHOLOGY
•5 MIN READ
Corporate Language Doesn't Make You Look Professional. It Makes You Look Closed.
Why most businesses sound like institutions instead of humans — and the self-test that shows you where.
About Me
I am a writer, builder, and magician of frameworks. I study how people decide, how messages travel, and how identity can be rebuilt in public without losing depth.
This site is a working notebook: ideas in motion, experiments in structure, and documents from the edge between clarity and chaos.
[ FULL STORY → ]My art
A light block for visual experiments and selected projects.