Jun 10, 2026
- brand strategy
- messaging
- storybrand
- copywriting
EN only
You Are Not the Hero of Your Brand's Story. Your Customer Is.
What StoryBrand 2.0 actually teaches — and why I can't read websites normally anymore.
5 min read
Articles
Brand breakdowns and practical notes — the kind of reading I wished existed when I was building from zero.
Jun 10, 2026
- brand strategy
- messaging
- copywriting
- switzerland
EN only
Corporate Language Doesn't Make You Look Professional. It Makes You Look Closed.
Why most businesses sound like institutions instead of humans — and the self-test that shows you where.
5 min read
May 21, 2026
- brand strategy
- combat sports
- BOXRAW
- business breakdown
EN + FR + DE
BOXRAW Made $8 Million in Two Years by Not Selling Clothes
Breaking down what they were actually selling — and how to apply it to your business.
24 min read