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[ Book collection · 9 books ]

Communication & Persuasion

Who it's for

Anyone who sells, leads a team, or simply needs to be understood.

Why these books

How to tell a story, ask good questions, persuade without pressure, and negotiate without splitting the difference.

  1. Nonviolent Communication cover

    ★ Life changing

    Nonviolent Communication

    by Marshall B. Rosenberg

    Marshall Rosenberg’s essential guide to improving relationships and resolving conflicts peacefully. Teaches empathetic communication skills for compassionate and authentic connections.

    • “What I want in my life is compassion, a flow between myself and others based on a mutual giving from the heart.”
    • “Violence comes from the belief that other people cause our pain and therefore deserve punishment.”
    • “Empathy gives you the ability to enjoy another person’s pain.”
  2. Never Split the Difference cover

    ★ Life changing

    Never Split the Difference

    by Chris Voss

    Former FBI negotiator Chris Voss reveals negotiation techniques for business and everyday life. Shows why you should never accept compromise and how to get what you want through empathy and tactical empathy.

    • “He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.”
    • “No deal is better than a bad deal.”
    • “The beauty of empathy is that it doesn't demand that you agree with the other person's ideas.”
  3. Influence: The Psychology of Persuasion cover

    ★ Life changing

    Influence: The Psychology of Persuasion

    by Robert B. Cialdini

    The classic and groundbreaking book on the psychology of what makes people say yes. Cialdini uncovers the six universal principles of persuasion with powerful and memorable stories and studies. An essential read for anyone who wants to understand how influence really works.

    • “The best defense against manipulation is understanding how it works.”
    • “People say yes for their reasons, not yours.”
    • “We all fall for the shortcuts—be aware of them!”
  4. Storyworthy cover

    Storyworthy

    by Matthew Dicks

    Engage, teach, persuade, and change your life through the power of storytelling.

    • “Every story is about change.”
    • “The best stories are the ones that make us feel something.”
    • “Storytelling is the most powerful way to put ideas into the world.”
  5. Made to Stick: Why Some Ideas Survive and Others Die cover

    Not rated yet

    Made to Stick: Why Some Ideas Survive and Others Die

    by Chip Heath, Dan Heath

    Chip and Dan Heath on why some ideas stay and others vanish. A practical look at simple, unexpected, concrete messages, and the curse of knowledge that gets in the way.

    • “The most basic way to get someone's attention is this: Break a pattern.”
    • “When you say three things, you say nothing.”
    • “The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to lack that knowledge.”
  6. The Mom Test cover

    The Mom Test

    by Rob Fitzpatrick

    A practical guide for entrepreneurs and creators on how to talk to customers and learn if your business is a good idea, even when everyone is lying to you (especially your mom). Cut through compliments and get to the truth with effective, non-leading questions.

    • “The Mom Test is simple: talk about their life instead of your idea.”
    • “Trying to learn from customer conversations is like playing chess in the dark. Great questions are your flashlight.”
    • “Compliments are worthless, criticism is priceless.”
  7. Everything is Negotiable cover

    Everything is Negotiable

    by Gavin Kennedy

    A classic guide to the art and science of negotiation. Gavin Kennedy lays out practical strategies and techniques to become a skilled negotiator, both in business and everyday life.

    • “Every negotiation is unique, but the principles are universal.”
    • “If you don’t ask, you don’t get.”
    • “Negotiation is not about winning, it’s about finding agreement.”
  8. The Win Without Pitching Manifesto cover

    The Win Without Pitching Manifesto

    by Blair Enns

    A transformative blueprint for creative professionals and agencies who want to win business on their terms — without speculative work. Learn strategies to position yourself as the expert and command respect and value.

    • “Lead the client, don’t follow them.”
    • “Declare your expertise.”
    • “We will be selective about the clients we take on.”
  9. Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen cover

    Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

    by Donald Miller

    A powerful framework for companies to clarify their messaging so customers notice, understand, and engage. Donald Miller’s updated guide focuses on impactful communication for business success.

    • “If you confuse, you'll lose.”
    • “Customers buy products only after they read words that make them want to buy those products.”
    • “People want to be taken somewhere.”