[ Book collection · 12 books ]
Marketing & Positioning
Who it's for
Owners and marketers who pay for marketing and want to understand why people choose one business over another.
Why these books
The ideas behind how I look at a business: be clear, be different, and turn attention into enquiries. Start with Positioning, then read the rest in any order.
★★★★★
Positioning: The Battle for Your Mind
by Al Ries, Jack Trout
The groundbreaking marketing classic that introduced the concept of positioning. Learn how to cut through noise and embed your brand or idea deeply in the minds of your audience.
“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”
“In an over-communicated society, the only hope is to be selective, to concentrate on narrow targets.”
“The easiest way to get into a person's mind is to be first.”
★★★★★
Stand The F*ck Out
by Louis Grenier
Louis Grenier's no-nonsense guide to positioning. How to find the struggle competitors ignore, build a brand around it, and reach the people who need to hear it.
“You can't start with the words. The words are the last thing.”
“With a unique positioning, you give the right people a compelling reason to choose you.”
“You can have the most unique positioning from the Pyrenees to the Alps, but if no one has ever heard of you it doesn't matter.”
★★★★★
This Is Marketing
by Seth Godin
Seth Godin reveals a new approach to marketing that’s focused on serving, not stealing attention. Learn how to build trust, empathy, and connection — and why marketing is ultimately about making real change.
“Marketing is the generous act of helping someone solve a problem.”
“People like us do things like this.”
“Don’t find customers for your products, find products for your customers.”
★★★★★
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
by Donald Miller
A powerful framework for companies to clarify their messaging so customers notice, understand, and engage. Donald Miller’s updated guide focuses on impactful communication for business success.
“If you confuse, you'll lose.”
“Customers buy products only after they read words that make them want to buy those products.”
“People want to be taken somewhere.”
★★★★★
Purple Cow
by Seth Godin
Transform your business by being remarkable.
“Safe marketing is risky marketing.”
“If you're not remarkable, you're invisible.”
“The Purple Cow stands out among ordinary cows.”
Not rated yet
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Chip and Dan Heath on why some ideas stay and others vanish. A practical look at simple, unexpected, concrete messages, and the curse of knowledge that gets in the way.
“The most basic way to get someone's attention is this: Break a pattern.”
“When you say three things, you say nothing.”
“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to lack that knowledge.”
★ Life changing
Influence: The Psychology of Persuasion
by Robert B. Cialdini
The classic and groundbreaking book on the psychology of what makes people say yes. Cialdini uncovers the six universal principles of persuasion with powerful and memorable stories and studies. An essential read for anyone who wants to understand how influence really works.
“The best defense against manipulation is understanding how it works.”
“People say yes for their reasons, not yours.”
“We all fall for the shortcuts—be aware of them!”
★ Life changing
$100M Leads: How to Get Strangers To Want To Buy Your Stuff
by Alex Hormozi
A step-by-step manual for generating a consistent stream of qualified leads. Hormozi shows how to build systems that reliably convert strangers into paying customers.
“If you can’t get leads, you don’t have a business.”
“The only way to win is to attract attention, and then convert it.”
“Marketing done right makes sales unnecessary.”
★★★★★
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
by Alex Hormozi
A guide for entrepreneurs and business owners to craft irresistible offers that customers can’t refuse. Alex Hormozi breaks down the psychology, process, and tactics behind value creation, pricing, and business success.
“The number one reason companies fail: they can’t get customers to buy consistently.”
“If you offer more value than you take in payment, you’ll win.”
“Price is a symptom. Value is the cause.”
★★★★★
DotCom Secrets: The Underground Playbook for Growing Your Company Online
by Russell Brunson
Russell Brunson's guide reveals proven sales funnels and online marketing tactics to help entrepreneurs systematically grow their business online. Packed with actionable frameworks, strategies, and stories for building an effective online presence and converting visitors into lifelong customers.
“You're just one funnel away from having the business you want.”
“People don't buy because they understand you. They buy because you understand them.”
“The secret is to focus on building a value ladder with your customers.”
★★★★★
The 1-Page Marketing Plan
by Allan Dib
A fast, simple, and effective way to create a marketing plan that grows your business. Allan Dib breaks down marketing into clear and actionable steps, all on a single page.
“You don’t need to be a marketing genius to get big results.”
“A business without a marketing plan is a ship without a rudder.”
“The right message, to the right market, at the right time.”
★ Life changing
Show Your Work!
by Austin Kleon
How to share your creativity and get discovered.
“Share what you love, and the people who love the same things will find you.”
“The real gap is between doing nothing and doing something.”
“You don't have to be a genius. You just have to be yourself.”